Online video is a marketing force which is growing at an exponential rate. The explosion of YouTube and numerous other social media sites has created an arena for companies to reach larger audiences than previously imagined with traditional advertising models.

In this new world of video, companies can begin to think of themselves as small television networks. These networks reflect the areas of expertise unique to each company. This expertise is translated through the medium of video to engage viewers, build audiences and create brand awareness.

There are a few fundamentals that must be embraced for an online strategy to be competitive. This paper outlines these objectives in order to provide companies with the information they need to begin leveraging this powerful medium.

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